Search engine optimization (also known as seo) consists of different elements which generate a whole. At each stage there are possibilities to use ethical or unethical means to optimize a web page and get it higher up the search engine results, but who decides what is ethical and what is unethical? Why are any techniques at all considered unethical? Is it not just good business sense to use any techniques accessible to you to get the preferred result?
The purposes behind optimizing a internet site are
• To assist users in related to their search
• To give businesses the best opportunity of obtaining related trade
• To give credibility to search engine tools
If a internet site is optimized only to gain good search engine placement, then two of the Online Jobs concerning search engine optimization may not have succeeded ie helping users and giving credibility to search engine tools.
In the early days of search engines, optimization was undertaken via this method and it left searchers annoyed because the results they got bore no resemblance to their initial search. They would stop using that particular search engine tool, which meant that the Internet Business was not working as successfully as it could.
In order to gain back the Internet Business, search engine businesses, such as Google, decided to put in place some directions on how to optimize web pages ethically. This is techniques whereby all three goals mentioned above are covered equally.
The more sophisticated search engine tools now have filters in place to weed out those web pages which are placed high in the results, but via unethical means. Unethical means could be such things as having inappropriate links to the internet site – links which bear no resemblance to the actual internet site they link from and can confuse the searcher, or it could be cramming key words into the page source, even when those key words are not applicable to the internet site they are marketing.
If search engine businesses find that a internet site is falling foul of these techniques, then they can actually prevent this site from appearing on their search results at all, and once credibility is lost by a company, it is very difficult for them to get it back.
Many of the search engine optimizers, who are doing these Online Jobs, Work From Home and are self employed, wanting to make the best possible career for themselves. They will in most cases not consciously use unethical techniques, it may just be that they have not fully picked up on the concepts behind good search engine optimization. Because they Work From Home, they may not be in communication with other search engine optimizers who would be able to help them in optimizing web pages in a more ethical way and so they continue to make the same errors.
By keeping the purposes mentioned above in their mind at all times, most search engine optimization consultants would automatically be creating ethical search engine optimization techniques. If a internet site is useful to the searcher, gives good appropriate placement to the company and improves reliability in the search engine tool equally, then it has been optimized ethically.